FAQs
- FAQs
Frequently Asked
Questions
Everything you need to know below. Got more questions?
Contact us.

Frequently Asked Questions
How does Focal charge for its solutions?
Focal typically charges a set-up fee plus a monthly service fee. Total cost depends on the number and size of stores, number of services, and length of commitment. Focal customers achieve a return multiples higher than their cost, even within the first year of use. Click here to learn more.
Does Focal sell its cameras?
Focal provides AI-as-a-Service rather than selling individual cameras. If necessary, Focal can downscope its solution to deliver product recognition quality images as a service for less than the cost of installing and managing your own cameras. Please click here to learn how we can tailor a solution to meet your needs, even if you think you only need cameras.
How long does it take to install Focal?
Focal’s system can typically be installed in a store in a single day (or night) and be operating the next day.
Does Focal’s Shelf AI work with all products?
Focal’s current focus is on the full range of products sold in grocery, convenience, pharmacy, and health and beauty stores, with more categories to come.
Do shoppers complain about Focal cameras?
Focal cameras are designed to “disappear” on store shelves. They are unobtrusive and rarely noticed by shoppers. The cameras take still images, and all pixels containing individuals are stripped from the images before analysis or storage. With over 300K cameras deployed worldwide, we have had very few complaints.
Who maintains Focal cameras?
Focal provides maintenance for the system so clients can focus on utilizing the data and insights provided to manage their core business.
Is Focal GDPR compliant?
Yes! Focal’s systems are GDPR compliant, and Focal complies with all regulations in the jurisdictions in which we operate.
Where does Focal operate?
Focal currently operates in North America, the UK, Europe and Australia.
Who are Focal’s customers?
Focal’s customers are some of the leading retailers in the world.
How can I test Focal’s solution?
Please click here to get started with a proof of concept.
How long does it take to start producing data in a store?
Focal’s system can typically be installed in a store in a single day (or night) and be operating the next day.
How accurate is Focal?
Focal provides >95% accuracy according to both our own regular audits and store associate measurement of task accuracy.